Together we are experts in Customer Experience (CX) Strategy, Wechat, sCRM, Omnichannel, and shaping brand ecosystems.

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WHAT WE FOCUS ON


We translate brand values into signature omnichannel experiences that engage, convert and build relationships - no matter what industry.

ENGAGEMENT

We entertain followers beyond content, lead their journey.

Using chatbots, interactive content and campaigns, we engage followers and collect CRM data at every step, build complex customer profiles.

SERVICES

We use data across touchpoints to deliver personalised services.

Bringing mini-programs, websites & e-commerce together, we create digital experience hubs - brand ecosystems that stand out and add value.

Omnichannel

We blend retail experience with digital channels with CRM data.

Bridging retail POS and digital experiences into personalised journeys, lead CX, learn purchase triggers, improve conversion rates & automate marketing.

COMMUNITY

We help brands manage customer relationships, build communities.

Leveraging data for segmentation, loyalty & memberships, we focus on maximising customer lifetime value (CLV), referrals and building brand advocacy.

HOW WE DO IT


We work together with agencies, consultancies and technology partners and help brands to maximise their marketing efforts with CX. We focus on building owned touchpoints, CRM data, WeChat and e-commerce channels. While being customer-driven, we deliver value across sales, R&D, marketing and other departments.

DISCOVERY

Starting with the customer journey, we map out touchpoints and channels, identify pain points and missed opportunities. We look below the surface, asses organisational capabilities, infrastructure, define stakeholders and manage expectations.

STRATEGY

Focused on brand values and positioning, we envision the desired brand experience vision. We map out omnichannel CX, define CRM data strategy & architecture. We use an agile business & design thinking approach, prototype, test viability, iterate to mitigate risks and improve ROI.

ROADMAP

In alignment with internal and external stakeholders, we plan out the new brand ecosystem, set goals, milestones and KPI. Together with client teams and partners, we design touchpoints, UX, set up data collection, develop API integrations and knowledge flows.

OUR EXPERIENCE
WHO WE ARE


We are a team of strategists, creatives and engineers with a specific skill set in customer experience innovation.

VLAD
ALUKHANOV

Design Strategy
& CX Consultant

GUAN AN
LI

Customer Insight
& Design Research

JEFF
LIU

Head of Technology
& Business Integration

NINI
GAO

WeChat & E-Commerce
Marketing Expert

CHENG 
CHENG

Brand Strategist &
Communication Planner

Interested in working with us?
Let’s get together.

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