Using chatbots, interactive content and campaigns, we engage followers and collect CRM data at every step, build complex customer profiles.
Bringing mini-programs, websites & e-commerce together, we create digital experience hubs - brand ecosystems that stand out and add value.
Bridging retail POS and digital experiences into personalised journeys, lead CX, learn purchase triggers, improve conversion rates & automate marketing.
Leveraging data for segmentation, loyalty & memberships, we focus on maximising customer lifetime value (CLV), referrals and building brand advocacy.
We work together with agencies, consultancies and technology partners and help brands to maximise their marketing efforts with CX. We focus on building owned touchpoints, CRM data, WeChat and e-commerce channels. While being customer-driven, we deliver value across sales, R&D, marketing and other departments.
Starting with the customer journey, we map out touchpoints and channels, identify pain points and missed opportunities. We look below the surface, asses organisational capabilities, infrastructure, define stakeholders and manage expectations.
Focused on brand values and positioning, we envision the desired brand experience vision. We map out omnichannel CX, define CRM data strategy & architecture. We use an agile business & design thinking approach, prototype, test viability, iterate to mitigate risks and improve ROI.
In alignment with internal and external stakeholders, we plan out the new brand ecosystem, set goals, milestones and KPI. Together with client teams and partners, we design touchpoints, UX, set up data collection, develop API integrations and knowledge flows.
& CX Consultant
& Design Research
Head of Technology
& Business Integration
WeChat & E-Commerce
Brand Strategist &
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